DYERSBURG HIGH SCHOOL
CURRICULUM
|
|
TOPIC |
ESSENTIAL QUESTION |
|
AUGUST |
1. DECA (student organization)
information 2. Marketing’s role in
society 3. Markets and consumers 4. Economics and free enterprise |
-What is marketing? -What is a “market”? -What is DECA and its benefits? -What is economics? -What is the free enterprise
system? |
|
SEPTEMBER |
1.
Local
and global economy 2.
World
economics; use of resources in various economies 3.
Business
activities |
-What
is economy? -Where
are capitalist, socialist and communist economies? -What
is business? |
|
OCTOBER |
1. Three types of businesses: ·
sole
proprietorship ·
partnership ·
corporation
|
-What are the three types of
businesses? |
|
NOVEMBER |
1. Domestic and international trade 2. Motivation for buying
goods/services |
-What is trade? -What is a buying motive? |
|
DECEMBER |
Selling & promotion |
-What are the steps of the sale? -What is promotion? -What is advertising? -What is price? |
|
JANUARY |
Promotion cont. Pricing Advertising (continued to
February) |
-What is promotion? -What is advertising? |
|
FEBRUARY |
Pricing (continued) Visual merchandising Displays |
-What is the purpose of visual
merchandising? -What is a display? |
|
MARCH |
Publicity Distribution |
-What is publicity? -What are the channels of
distribution? -What is physical distribution? |
|
Distribution and Business Plans Writing business plans |
-What is a business plan? -Why is a business plan
important? |
|
|
MAY |
Business plans (continued ) Human Resources Employment related to marketing |
-What is a job? -What is the interview process? |