DYERSBURG HIGH SCHOOL CURRICULUM

 

Subject:               MARKETING II                                                                                                                                       __1__   Semester            

Grade:                12                                                                                                                                                                              2000      Year

 

 

TOPIC

ESSENTIAL QUESTION

AUGUST

Entrepreneurship

What is an entrepreneur?

SEPTEMBER

 

Ad design

(Competition – design an ad for Jackson Sun)

Economy

What are the four elements of an ad?

What is a market economy?

What is a command economy?

OCTOBER

 

 

 

Types of business ownership

Business stimulation “Reality Checks”

What are the three types of business ownership?

What are the advantages and disadvantages of each type of ownership?

NOVEMBER

 

 

Business Simulation

Mean Jeans

What manager will I be assigned to, and what duties will I be required to perform?

DECEMBER

Mean Jeans Business Simulation

*This is a simulation which lasts a minimum of six weeks.

How is my business doing?

Am I on target with my daily assignments?

JANUARY

 

 

 

 

Chapter 6 & 7

Conducting market research and its importance

What is data market research, and why is it important?

What are the various types of bank loans available to entrepreneurs?

What is competition, and why is it a concern?

FEBRUARY

 

 

 

Chapter 8 and 9

The important decisions of starting a new business.

How do you choose a site for your new business?

What are the different types of commercial leases, and how do they affect business decisions?

MARCH

 

 

Chapter 9 continued.

Promotion

Goals

What is promotion?

What is the purpose of short-term goals and long term goals in business?

APRI

Chapter 10 and 15

How to hire and manage staff

What are some questions to ask or that could be asked on an interview?

What are some employee benefits?

How can I be an effective manager?

MAY

 

Chapter 5

Business Plans

What is the purpose of a business plan?

How do you write a business plan?